City Lady

Flora Mbeledeogu: The Entrepreneur Changing the Narratives of homegrown brands in Africa

Flora Mbeledeogu is the founder of Made in Africa Brands Ambassadors (MABA). She is a visionary entrepreneur who is revolutionizing the African business landscape and empowering homegrown brands across the continent. With an unwavering passion for promoting local talent and products, Flora is spearheading a movement that celebrates Africa’s rich heritage and drives economic growth from within.

In a world dominated by global brands, Flora recognizes the untapped potential of African entrepreneurs and their ability to create innovative and high-quality products. Through her platform, MABA, she provides a space for these homegrown brands to shine, connecting them with a wide audience and helping them gain the recognition they deserve. With a keen eye for talent, Flora curates a diverse range of products that showcase the creativity, craftsmanship, and cultural richness of Africa, challenging the prevailing stereotypes and narratives about the continent.

Flora Mbeledeogu’s entrepreneurial journey is a testament to the power of homegrown brands and their ability to shape narratives. By championing African talent and showcasing the diverse range of products the continent has to offer, she is not only changing the perception of Africa but also driving economic empowerment and fostering a sense of pride among its people. With Jane leading the way, the future of African brands looks brighter than ever.


Flora’s dedication to empowering local entrepreneurs extends beyond just showcasing their products. She actively supports them by providing business mentorship, access to funding opportunities, and valuable marketing insights. Through her efforts, she is creating a thriving ecosystem where African brands can flourish and compete on a global scale. With each success story, Flora is reshaping the perception of African business potential and inspiring a new generation of entrepreneurs to embrace their roots and make their mark.

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